The waffle watch strap, a design that's as iconic as it is functional, has a rich history that dates back to the 1960s. Originally created for Seiko dive watches, the waffle strap was designed to withstand the rigors of deep-sea diving. Its unique pattern not only added a distinctive aesthetic but also served a practical purpose. The waffle pattern allowed for better grip and durability, while its flexibility and breathability made it comfortable for long-term wear.

However, despite its popularity, the original waffle strap had its shortcomings. The rubber material, while flexible and comfortable, was prone to wear and tear over time. It could also become uncomfortable in extreme temperatures, and some people found it irritating to their skin.